Why Network Marketers Need Social Media

Social media isn’t just for personal use. Every business, even small businesses such as ACN, must play a proactive role on social platforms.

Here are some facts from a global study to prove why it is considered an indisputably indispensable tool for network marketers:

  • 89% of consumers surveyed use internet search engines to make purchasing decisions.
  • 42% of those surveyed currently follow a brand on social media.
  • 79% percent say they do it to learn more about the brand.

Another study showed that 72% of salespeople using social media as part of their sales process outperformed their peers.

Finally, IBM found that a full 75% of respondents to their survey said they were likely to use social media as part of their purchasing decision.

Here are four ways network marketers can use social media to build their business and grow their profits.

To Educate

Buyers don’t want to spend their money on a product they don’t understand. Take the time to educate prospects on every detail of your product. What exactly is it? Where did it originate? What can it do for them? What studies are backing your claims?

A fantastic way to do this is by writing content that can be posted on your facebook wall, pinned on Pinterest, published on your own website, and submitted to other online blogs.

Get creative with these articles. Expand on each topic separately. Write a Frequently Asked Questions page. Film a video of someone giving a tutorial on the product. Use professional, high-quality pictures.

To Gain Attention

The biggest hurdle in selling products is gaining the attention from the masses. Well, the masses are online so that’s right where you should be, too.

If you can come up with a quirky meme or hilarious parody that will be shared over and over again, you’re golden.

To Garner Positive Customer Reviews

Have you thought about sending some samples of your products to specific members of the blogging community for them to review? You should!

Many active bloggers with huge followings are begging for new products to try themselves and then they share the experience with their followers. It’s an ingenious way for others to realize the great items you have to offer them.

And don’t forget that they will be linking directly to your website or contact info!

To Recruit

When it comes to recruiting for your MLM business, social media can be your new best friend…if you use it wisely.

Starting a conversation online is not only really easy to do but is also a great low-pressure situation for the person you are conversing with on the other side.

You probably already have quite a few Facebook, LinkedIn, and Pinterest friends along with plenty of Instagram and Twitter followers. Start there and then branch out to find new followers and friends.

Whatever you do, don’t be spammy. Just start a simple conversation and let it flow naturally. If they are not interested, no harm done. If they are interested in more information about running their own business, you’ve provided a win-win situation for both of you!


Honestly, if you aren’t using social media for expanding your business, you will be left behind. Many of your competitors are already doing it and there are so many advantages that doing so just makes good business sense.

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