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One of the keys to building a successful home business is getting involved with it at a level where you become immersed in it. That means you can’t go at it half-hearted.
The other key and this ties in with the above is you need to step into your prospects shoes. That is, you need to be thinking like your prospect and by doing this you will quickly begin to see what they really want.
Too many network marketers take the half-hearted approach. Yes, the idea and concept is understood and they know with a little effort they can make money and build a successful home business but it’s this point in time where they need to add the effort factor to their business.
Then there’s the other factor; not really knowing what the prospect wants and forgetting to put themselves in their shoes. This leads to premature sales pitches which come across as “I don’t care what you want. You should take a look at this otherwise you’ll be sorry.”
Well, this approach will lose you most of your prospects and the ones who eventually join will be on the backfoot because they’ll adopt your style of recruiting and run into the same attrition rate you’re experiencing.
What Your Prospect Really Wants
But what about the missing puzzle many seem to overlook. Let’s go back to the beginning and ask again…”Do you really know what your prospect wants?” Most network marketers want the usual things; to be able to work from home and get rid of the J.O.B., financial freedom and to be able to take lots of vacations.
They are great wants but superficial. Many mistake these as their prospects wants without really stopping for a minute to find out what they really want. Here’s a clue. A prospect enters your funnel and sees an opportunity which interests them. They also have long term desires such as the ones we’ve mentioned.
That’s a start and an end. What about the important gap in the middle? Have you filled in the main story line? And that is the crucial missing puzzle of what a prospect really wants. They want to know how they are going to go from start to finish and if you can’t tell them then you can kiss them goodbye.
The majority of us want the same things, that’s a given but most people don’t know how to get them. They want to know how and that’s where many network marketers fall down when trying to build a successful home business.
The Importance Of A Strong Marketing System
So what’s the how? That’s simple. It’s the marketing system your implementing in your network marketing business. It’s the missing puzzle in getting someone from interested to achieving their ultimate dreams.
Too many network marketers are blinded by such things as how great the company is, how good the products are, the compensation plan and the timing of an opportunity. That’s all well and good but does that show someone how to get what they want in their drive to financial freedom?
Building a successful home business starts with attracting prospects into your funnel however, once they are there, you need to satisfy their most important question…how are they going to achieve their goals?
The best way to do that is to present them with a good marketing system which confirms the initial message they saw to respond to you. It’s the how they are looking for.
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